Bradburn, Norman M.
[VerfasserIn];
Sudman, Seymour
[VerfasserIn];
Wansink, Brian
[VerfasserIn]
Asking questions
: the definitive guide to questionnaire design - for market research, political polls, and social and health questionnaires
- [Rev. ed.]
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Medientyp:
Buch
Titel:
Asking questions
:
the definitive guide to questionnaire design - for market research, political polls, and social and health questionnaires
Enthält:
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
Anmerkungen:
Hier auch später erschienene unveränderte Nachdrucke
Includes bibliographical references and index. - Previous ed.: published as by Seymour Sudman & Norman M. Bradburn. 1982