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Medientyp:
Buch
Titel:
The persona lifecycle
:
keeping people in mind throughout product design
Enthält:
The next frontier for user-centered design : making user representations more usable ; The persona lifecycle : a framework for the persona approach ; Phase 1: Family planning (planning a persona effort) ; Phase 2: Conception & gestation (creating personas) ; Phase 3: Birth & maturation (launching and communicating personas) ; Phase 4: Adulthood (using personas) ; Phase 5: Lifetime achievement and retirement (ROI and reuse of personas) ; Contributed chapters: Users, roles and personas
/ by Larry Constantine
Storytelling and narrative
/ by Whitney Quesenbery
Reality and design maps
/ by Tamara Adlin & Holly Jamesen
Marketing versus design personas
/ by Bob Barlow-Busch
Why personas work : the psychological evidence
/ by Jonathan Grudin
Appendix A: G4K organizational archetype and sample persona ; Appendix B: Example personas from real projects ; Appendix C: Sample image release form.