• Medientyp: Buch
  • Titel: The new community rules : marketing on the social web
  • Enthält: 1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic: how Twitter can transform your business -- 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public: the informational social networks -- 9. Leaving your mark: how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics: photography, video, and podcasting -- 12. Sealing the deal: putting it all together.
  • Beteiligte: Weinberg, Tamar [VerfasserIn]
  • Erschienen: Beijing; Köln [u.a.]: O'Reilly, 2009
  • Ausgabe: 1. ed.
  • Umfang: XVIII, 346 S.; Ill; 24 cm
  • Sprache: Englisch
  • ISBN: 9780596156817
  • RVK-Notation: QP 650 : Datenverarbeitung im Marketing
  • Schlagwörter: World Wide Web 2.0 > Soziales Netzwerk > Soziale Software > Marketing
  • Entstehung:
  • Anmerkungen:
  • Beschreibung: 1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents -- 6. Microblogging magic: how Twitter can transform your business -- 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks -- 8. Informing your public: the informational social networks -- 9. Leaving your mark: how to rock the social bookmarking space -- 10. Social news brings you page views -- 11. New media tactics: photography, video, and podcasting -- 12. Sealing the deal: putting it all together

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