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Medientyp:
Buch
Titel:
The design of business
:
why design thinking is the next competitive advantage
Enthält:
Theknowledge funnel : how discovery takes shape -- Thereliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- Thebalancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.