Sie können Bookmarks mittels Listen verwalten, loggen Sie sich dafür bitte in Ihr SLUB Benutzerkonto ein.
Medientyp:
Buch
Titel:
Real-time response measurement in the social sciences
:
methodological perspectives and applications
Enthält:
RTR Measurement in the Social Sciences: Applications, Benefits, and some Open Questions / Marcus Maurer & Carsten Reinemann -- Measuring Spontaneous Reactions to Media Messages the Traditional Way: Uncovering Political Information Processing with Push Button Devices / Jürgen Maier & Thorsten Faas -- Is RTR Biased Towards Verbal Message Components? An Experimental Test of the External Validity of RTR Measurements / Carsten Reinemann & Marcus Maurer -- Reactivity of Real-Time Response Measurement: The Influence of Employing RTR Techniques on Processing Media Content / Andyeas Fahr & Annette Fahr -- Measuring the Perception and the Impact of Verbal and Visual Content of Televised Political Ads: Results from a Study with Young German Voters in the Run-Up to the 2004 European Parliamentary Election / Michaela Maier & Jürgen Maier -- The Explanatory Power of RTR Graphs: Measuring the Effects of Verbal and Nonverbal Presentation in Persuasive Communication / Thomas Roessing, Nikolaus Jackob & Thomas Petersen -- Advantages and Limitations of Comparing Audience Responses to Televised Debates: A Comparative Study of Germany and Sweden / Michaela Maier & Jesper Strömbäck -- Tracing Ad Experience: Real-Time Response Measurement in Advertising Research / Gary Bente, Lisa Aelker & Mirjam Fürtjes -- Immediate Responses to Political Television Spots in U.S. Elections: Registering Responses to Advertising Content / Lynda Lee Kaid -- Applied Dial Testing: Using Real-Time Response to Improve Media Coverage of Debates / Dan Schill & Rita Kirk -- Health Message Primes and Sexual Health Campaign Messages: Evaluating Viewers' Real-Time Responses / John C. Tedesco & Adrienne Ivory -- Immigration as Translated by the Media: (Re)Production, Representation and Response to Images / Vincent Meyer & Céline Ségur.
Beschreibung:
Do people like a movie? Are consumers attracted by a broadcast commercial? How do voters evaluate the performance of political candidates in a televised debate? Traditional study designs measure the effects of those media stimuli after a recipient has been exposed to the entire movie, commercial, or debate. This approach has its limitations. Although we can learn if people like a particular stimulus as a whole we cannot tell which elements of the stimulus are responsible for the overall judgment. Real-time response (RTR) measurement provides this information. By recording individual spontaneous reactions to media messages on a second-by-second basis this technique offers unique insights into human information processing
Do people like a movie? Are consumers attracted by a broadcast commercial? How do voters evaluate the performance of political candidates in a televised debate? Traditional study designs measure the effects of those media stimuli after a recipient has been exposed to the entire movie, commercial, or debate. This approach has its limitations. Although we can learn if people like a particular stimulus as a whole we cannot tell which elements of the stimulus are responsible for the overall judgment. Real-time response (RTR) measurement provides this information. By recording individual spontaneous reactions to media messages on a second-by-second basis this technique offers unique insights into human information processing