• Medientyp: Buch
  • Titel: The marketisation of higher education and the student as consumer
  • Enthält: Introduction to the marketisation of higher education and the student as consumer / Frank Furedi
    The march of the market / Roger Brown
    Markets, government, funding and the marketisation of UK higher education / Nick Foskett
    The marketised university: defending the indefensible / Ronald Barnett
    Adopting consumer time and the marketing of higher education / Paul Gibbs
    Complexity theory: an approach to assessment that can enhance learning and transform university management / Lewis Elton
    Vision, values, and international excellence: the "products" that university mission statements sell to students / Helen Sauntson and Liz Morrish
    From Accrington Stanley to academia?: the use of league tables and student surveys to determine "quality" in higher education / Stella Jones-Devitt and Catherine Samiei
    Branding a university: adding real value or smoke and mirrors? / Chris Chapleo
    Access agreements, widening participation and market positionality: enabling student choice? / Colin McCaig
    "This place is not at all what i had expected": student demand for authentic Irish experiences in Irish studies programmes / Katherine Nielsen
    The student as consumer: affordances and constraints in a transforming higher education environment / Felix Maringe
    The consumer metaphor versus the citizen metaphor: different sets of roles for students / Johan Nordensvard
    Constructing consumption: what media representations reveal about ; Today's students / Joanna Williams
    A degree will make all your dreams come true: higher education as the ; Management of consumer desires / Helen Haywood, Rebecca Jenkins, and Mike Molesworth
    How choice in higher education can create conservative learners / Lizzie Nixon, Richard Scullion, and Mike Molesworth
    Pedagogy of excess: an alternative political economy of student life / Mike Neary and Andy Hagyard
    Arguments, responsibility and what is to be done about marketisation ; Richard scullion, mike molesworth, and lizzie nixon ; A concluding message from the vice-chancellor of poppleton university ; Laurie taylor.
  • Beteiligte: Molesworth, Mike [Hrsg.]; Scullion, Richard [Sonstige Person, Familie und Körperschaft]; Nixon, Elizabeth [Sonstige Person, Familie und Körperschaft]
  • Erschienen: London [u.a.]: Routledge, 2011
  • Ausgabe: 1. publ.
  • Umfang: XIII, 248 S; 24 cm
  • Sprache: Englisch
  • ISBN: 0415584450; 0415584477; 9780415584456; 9780415584470
  • RVK-Notation: AL 46000 : Allgemeines
  • Schlagwörter: Großbritannien > Hochschulbildung > Marketing
  • Entstehung:
  • Anmerkungen: Includes bibliographical references

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