• Medientyp: Buch
  • Titel: New directions in campaigns and elections
  • Enthält: Election administration : setting the rules of the game / Thad Hall and M. Kathleen Moore
    Campaign finance : adapting to a changing regulatory environment / David B. Magleby
    Polling : innovations in survey research / Brian F. Schaffner
    Campaign management and organization : the use and impact of information and communication technology / Stephen K. Medvic
    Campaign advertising : reassessing the impact of campaign ads on political behavior / Bryce Corrigan and Ted Brader
    Voter mobilization : the scientific investigation of getting the electorate to the polls / Robert A. Jackson
    Political parties : the tensions between unified party images and localism / Jeffrey M. Stonecash
    Interest groups : back to basic questions / Clyde Wilcox
    Media : the complex interplay of old and new forms / Diana Owen
    Voting behavior : traditional paradigms and contemporary challenges / Andrew Dowdle, Pearl K. Ford, and Todd G. Shields
    Congressional elections : why some incumbent candidates lose / Jamie L. Carson and Carrie P. Eaves
    Presidential elections : campaigning within a segmented electorate / Scott D. McClurg and Philip Habel
    State and local elections : the unique character of sub-national contests / Timothy B. Krebs and Jonathan Winburn
    Election reform : what is expected, and what results? / Todd Donovan and Shaun Bowler.
  • Beteiligte: Medvic, Stephen K. [Herausgeber:in]
  • Erschienen: New York [u.a.]: Routledge, c2011
  • Erschienen in: New directions in American politics
  • Ausgabe: 1. publ.
  • Umfang: XIX, 311 S.; graph. Darst
  • Sprache: Englisch
  • ISBN: 9780415878821; 9780415878838
  • RVK-Notation: MG 70470 : Wahlkampf
    MG 70475 : Kandidatenaufstellung
  • Schlagwörter: USA > Politische Kampagne > Wahl > Kommunikationstechnik
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