Customer analytics for dummies
: [manage the total customer experience ; collect, measure, and interpret customer data ; use data to build strong customer relationships ; transition to a data-driven customer experience]
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Medientyp:
Buch
Titel:
Customer analytics for dummies
:
[manage the total customer experience ; collect, measure, and interpret customer data ; use data to build strong customer relationships ; transition to a data-driven customer experience]
Enthält:
IntroductionGetting started with customer analytics -- Identifying your customers -- Analytics for the customer journey -- Analytics for product development -- The part of tens -- Appendix. Predicting with customer analytics.
Beschreibung:
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions
Ensuring your customers are having positive experiences with your company at all levels is crucial to the success of your business. Sauro shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions