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Medientyp:
E-Book
Titel:
Toward Cross-Channel Management
:
a comprehensive guide for retail firms
Enthält:
FrontmatterContentsList of FiguresList of TablesPrefaceSummary1. Introduction2. The Strategic Perspective3. The Planning Perspective4. OutlookAbout the Authors.
Beschreibung:
Main description: In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.
In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company’s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.