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Medientyp:
E-Book
Titel:
Successful technological integration for competitive advantage in retail settings
Enthält:
Branding, marketing, and design: experiential in-store digital environments
/ Anthony Kent [and 4 others]Consumers' involvement on (re)engineering store design: a cloud approach / Gianpiero Di Blasi, Eleonora Pantano
A merchant virtual universe as an innovative retail setting: a dynamic perspective on the immersion process
/ Ingrid Poncin, Marion Garnier, Virginie Maille
Measuring cognitive and emotional processes in retail: a neuroscience perspective
/ Patrizia Cherubino [and 5 others]
Determinants of consumers' mobile coupon adoption: a critical review of theories and literature
/ Hyunjoo Im, Young Ha
Adoption of emerging in-store technology interfaces for the apparel retail employee
/ Tasha L. Lewis, Suzanne Loker
Omni channel fashion shopping
/ Astrid Kemperman, Lieke van Delft, Aloys Borgers
Analyzing online reviews to measure augmented reality acceptance at the point of sale: the case of IKEA
/ Daniel Baier, Alexandra Rese, Stefanie Schreiber
Differentiation through service excellence: empirical findings on the role of self-service technology in retail
/ Philipp Spreer, Katrin Kallweit
Towards a benchmark in the innovation of the retail channel
/ Milena Viassone
Radical and incremental innovation effectiveness in relation to market orientation in the retail industry: triggers, drivers, and supporters
/ Michael Lewrick [and 4 others]
Fashion retail innovation: about context, antecedents, and outcome in technological change projects
/ Torben Tambo
Financial sustainability of innovative technology in retailing
/ Sanda Renko, Ivan Kovac
The roles of corporate marketing strategies and brand management in the global retail industry
/ Kijpokin Kasemsap.
Anmerkungen:
Enth. 14 Beitr
Includes bibliographical references and index
Systemvoraussetzungen: PDF-Reader
Beschreibung:
"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.