> Ausgaben
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15(2023), 2 vom: Dez., Seite 14-42:
How do firms use social media topic modeling of Twitter brand posts of four Indonesian skincare brands Annisafira L. Lestari, Arga Hananto
2023
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14(2022), 1 vom: Juni, Seite 17-32:
For mod's sake! the role of perceived brand image, brand identification, and online community environments in building brand love Ferdian Hendrasto
2022
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14(2022), 1 vom: Juni, Seite 33-52:
Revisiting integrated mobile advertising model in Indonesia a replication study Naufal Pradipta, Adhi Setyo Santoso, Liza Agustina Maureen Nelloh
2022
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14(2022), 1 vom: Juni, Seite 53-71:
The elements of brand anthropomorphism qualitative investigation into local brands amongst young adult consumers Iin Mayasari, Handrix Chris Haryanto
2022
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14(2022), 1 vom: Juni, Seite 72-96:
The use of technology acceptance model to explain brand attitude and loyalty intention in e-commerce the gamification case Nadia Nadia Sari
2022
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14(2022), 1 vom: Juni, Seite 123-141:
The role of browsing in the relationship between online reviews to impulse buying Rifelly Dewi Astuti, Sara Almira Nindyaswari
2022
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14(2022), 2 vom: Dez., Seite 142-165:
Does live stream selling affect customer engagement and purchase intention? the shopee live platform case study Arisman, Imam Salehudin
2022
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14(2022), 2 vom: Dez., Seite 188-195:
The effects of country of origin and social media opinion leaders on purchase intention for Wuling vehicles Fandis Ekyawan, Ma'ruf Fauzi Rahman
2022
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14(2022), 2 vom: Dez., Seite 197-210:
Neuromarketing study the effect of jingle on consumer behavior Hilman Fauzi, Rafif Rizqullah, Maya Ariyanti, Ivy Anindhita H
2022
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14(2022), 2 vom: Dez., Seite 211-220:
Gamification saving in digital banking is like playing a game Tetty Rimenda, Meidina Rosa Aulia, Rodiana Listiawati, Jhonny Marbun
2022
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13(2021), 2 vom: Dez., Seite 192-207:
Revealing past identity of upcycled products how simple narrative improve product perception Stacia Reviany Mege, Grouse Oematan
2021
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13(2021), 2 vom: Dez., Seite 121-142:
No such thing as a free app a taxonomy of freemium business models and user archetypes in the mobile game market Imam Salehudin, Frank Alpert
2021
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13(2021), 2 vom: Dez., Seite 104-120:
Explaining the Tourism Relationship Management (TRM) in tourism enterprises (case study: Isfahan) Maryam Ghiasabadi Farahani, Siavash Imeni Gheshlagh, Alireza Sarfi
2021
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13(2021), 2 vom: Dez., Seite 143-157:
Determinants of customers' adaptation to Internet Banking evidence from Greater Jakarta Area, Indonesia Jareena Nasreen, Arief Wibisono Lubis
2021
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13(2021), 2 vom: Dez., Seite 158-169:
Utilization of eye tracking technology in design and marketing decision making Arry Mustikawan, Wirania Swasty, Fariha Eridani Naufalina
2021
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13(2021), 2 vom: Dez., Seite 170-191:
Building brand resonance optimizing symbolic brand reputation and customers' emotional value Murry Harmawan Saputra, Elia Ardyan, Cindy Yoel Tanesia, Endah Pri Ariningsih
2021