Anmerkungen:
Includes bibliographical references
Restricted to subscribers or individual electronic text purchasers
Mode of access: World Wide Web
Beschreibung:
"This book is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful brands"--Provided by publisher.
A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in public and private telecommunication organization / Archana Krishnan -- The importance of supply chain management in positioning and creating brands of agro-based products / Aroop Mukherjee, Nitty Hirawaty Kamarulzaman -- Building and development of dairy "Dana" brand / Boris Milovic -- Simply food: the crossroads in front of a new-born food brand / Hakim A. Meshreki, Maha Mourad -- Branding and new product development: a case of Glemma / Dennis Damen, Miao Wang, Tim Wijnhoven -- Factors influencing the buying behavior of female consumers with reference to top three brands of make-up cosmetics in Pune City / Mukta Srivastava -- A case study on pitfalls in branding of Boroline / R. Padma, Pawan Sharma -- Managing brand portfolio in a crisis: the case of a pharmaceutical company in Egypt / Rafic Nadi, Ahmed Tolba -- Ariika bean bags: a successful brand capable of international expansion? / Rania Hussein, Hend Mostafa -- Semiotics of brand building: case of the Muthoot Group / Sudio Sudarsan -- Sensory branding: branding with senses / Surabhi Mukherjee Chakravarty