Anmerkungen:
Includes bibliographical references and index
Restricted to subscribers or individual electronic text purchasers
Mode of access: World Wide Web
Beschreibung:
"This book comprises scholarly research on effective promotional tools and practices within the tourism sector by featuring expansive coverage on a variety of topics from the use of information technology and digital tools to tourist motivation and economic considerations"--Provided by publisher.
A bird's eye view on leisure services / P. N. Raghunathan -- Regional sustainable development: cultural tourism in the southern Jalisco, México / José G. Vargas-Hernández -- Tourist inflow in a temple city: a study of cultural tourism in Bishnupur, India / Atanu Sengupta, Anirban Hazra -- How can a regional theme park survive in China?: studying strategies used by Wuhu Fantawild Dreamland / Jing (Bill) Xu [and 3 others] -- Giving brand image to a nation: a proposed framework / Bintang Handayani, Basri Rashid -- Role of tourism industry in employment generation: a case study of Nagaland / Thangasamy Esakki
The impact of consumer search behavior on search advertising in the hotel industry / Qiang Lu, Yupin Yang, Shahriar Akter -- CRM in tourism: customer relationship management (CRM) / Roya Rahimi, Vipin K. Nadda, Hui Wang -- Advent of information technology in the world of tourism / Vishak Ramesh Iyer, Nilanjan Dey, Sayan Chakraborty -- Sustainable tourism marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel industry in Ghana / George K Amoako, Felicia De Heer, Rebecca Baah-Ofori -- Smart technologies: augmented reality applications in tourism marketing / Evrim Çeltek -- Potentials of wineries as tourism destinations in India / M. K. Dash -- A comparative study of an innovative marketing strategies adopted by Mahindra Holidays and Resorts (India) Ltd. (MHRIL) and Sterling Holidays Resorts (India) Ltd. (SHRIL) / Jayrajsinh Jadeja, Kedar Shukla -- The role of marketing strategies in the tourism industry / Kijpokin Kasemsap -- Tourism marketing in developing countries / Nermeen Atef Ahmed Hegazy -- Experiential tourist products: the role of servicescape / Sonia Ferrari -- Tourism motivational factors in Bhutan: an empirical study / Nilanjan Ray --