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Medientyp:
E-Book
Titel:
E-retailing challenges and opportunities in the global marketplace
Enthält:
Advocating electronic business and electronic commerce in the global marketplace / Kijpokin Kasemsap -- E commerce as a tool for resource expansion: postal partnerships, data protection legislation and the mitigation of implementation gaps / Marianne Ojo -- Challenges and opportunities of e-tailing in emerging economies / Ritu Narang, Prashant Trivedi -- China's e-tailing blossom: a case study / Bo Liang [and 3 others] -- E-commerce in India: evolution and revolution of online retail / Prateek Kalia, Navdeep Kaur, Tejinderpal Singh -- An epigrammatic view of e-retailing in India: prospects and retrospects / Parag Shukla, Parimal Vyas -- Harnessing the potential of virtual communities: a strategic approach / Dharmendra Pandey -- Opinion leaders go online: an empirical study on interpersonal influence on purchase intentions in e-retailing / Agostino Vollero, Alfonso Siano, Domenico Sardanelli -- The changing face of shopper behavior and e-tailing: the new paradigm / Rajesh V. -- Discernment of youth towards e-retailing in Asian and Gulf marketing territories / Soney Mathews, Seema Varshney, Jagdeep Singh Jassel -- Engaging your global social media audience: a framework for e-retailers / Leila Samii -- Role of media in success of e-tailing / Surabhi Singh -- Omnichannel retailing / Gulnaz Banu P., Gokulakannan P. -- Competing through logistics management: studies on e-retailing in China / Yaqiong Lu, Zheng Liu, Lei Ma -- Taxation policy measures for e- retailers / Sana Moid -- Case study e-tailing health services in India / Bobby Kurian
Anmerkungen:
Includes bibliographical references and index
Restricted to subscribers or individual electronic text purchasers
Mode of access: World Wide Web
Beschreibung:
"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development"--Provided by publisher.