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Medientyp:
E-Book
Titel:
Handbook of research on promotional strategies and consumer influence in the service sector
Enthält:
Investigation between the quality factors and consumer behaviour, through customer segmentation of a shopping centre: a case study / Cecilia Silvestri -- An empirical study on the quality of services offered by the private life insurers in Burdwan / Partha Sarathi Choudhuri -- Brand positioning practices in services sector: a study of banking brands / Nazia Sultana -- Comparative analysis of marketing communication tools adopted by telecommunication service firms: Bharti Airtel and Idea Cellular with special reference to eastern Rajasthan, India / Kavaldeep Dixit, Neha Jain -- Elitist tag or tool for development: an empirical analysis for tourism marketing strategy in Sikkim / Debasish Batabyal, Sankar Kumar Mukherjee -- Customers' expectations from frontline managers in utility sector: case study of power distribution companies in central India / Suresh Vishwakarma, Alka Dwivedi -- Cyberspace, choice, and consumer welfare: linking the triad / Onkar Nath Mishra -- Effect of mediating factors on customer defection with special reference to banking industry in India / Sunita Dwivedi, Bharti Wadhwa -- An approach to business strategy / Hari Om Agrawal -- Giving personalized treatment: customer's perception is your reality / Nidhi Phutela, Anubha Vashisht -- Green marketing initiatives and sustainable issues in hotel industry / Neeti Kasliwal, Srishti Agarwal -- Green practices in restaurants: the case of eastern India / Saurabh Gupta -- Empirical analysis of tourism factors affecting tourists' satisfaction: evidence from Paro, Bhutan / Nilanjan Ray, Dillip Kr Das --
Limerence and neuro-marketing: prime weapon of modern marketing strategy and its impact in global India / Harasankar Adhikari -- Promoting service quality and customer satisfaction in global business / Kijpokin Kasemsap -- Research strategy for studying user's acceptance of tourism-related ITs: user's acceptance of AR-VR Technological-combo app / Tan Gek Siang, Kamarulzaman Ab. Aziz, Zauwiyah Ahmad -- Service quality perceptions of the customers in the insurance sector in west Bengal / Meghdoot Ghosh, Indrajit Ghosal -- Service quality significance in banking industry with reference to India / Alok Satishchandra Mittal, Sunita Jatav -- Film marketing: the impact of publicity activities on demand generation / Figen Öcal, Süphan Nasır -- Analysing promotion and visitor expectations of beach tourism in Odisha with special reference to Puri Beach / Soumendra Nath Biswas -- Corporate online reporting and their determinants in Indian services sector / Sushila Soriya, Amol S. Dhaigude -- Impact of internet service quality (IS-QUAL) on client satisfaction: case from Indian banking services / Nilanjan Ray -- Application of web-based geographical information system (GIS) in e-business / Somnath Chaudhuri -- Consumer's perception and behavioural reaction: qualitative analysis on viral marketing / Manoj Kumar Dash, Anil Kumar -- Innovative financing and its implications on MSME sector in India / Raj Kumar, Abhijeet Biswas
Anmerkungen:
Includes bibliographical references and index
Restricted to subscribers or individual electronic text purchasers
Mode of access: World Wide Web
Beschreibung:
"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Provided by publisher.