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Medientyp:
E-Artikel
Titel:
E-Sourcing platforms as reasonable marketing tools for suppliers
Beteiligte:
Göbl, Martin
[Verfasser:in];
Greiter, Thomas
[Verfasser:in]
Erschienen:
Kempten: Hochschule Kempten - University of Applied Sciences, Professional School of Business & Technology, 2014
Sprache:
Englisch
ISSN:
2194-9522
Entstehung:
Anmerkungen:
Diese Datenquelle enthält auch Bestandsnachweise, die nicht zu einem Volltext führen.
Beschreibung:
Research questions: E-sourcing platforms offer purchasing organisations often easy access to a high number of relevant suppliers, their goods and services and the accord-ing prices. For the suppliers, e-sourcing platforms are a good and easy pos-sibility to present their products and services to the relevant buyers and to get in contact with potential customers. Subject of this research will be the question, whether e-sourcing platforms are also a reasonable marketing tool for suppliers in order to address the buyers with an assimilated market-ing mix.Methods: Guidelined expert interviews were chosen in order to ensure a comparabil-ity of the results without keeping the experts from contributing own ideas. Results: E-sourcing platforms are a proper way for suppliers to market their compa-nies and products in different ways. Thereby the preferred marketing measures differ according to criteria like the company size or the offered services or goods.