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Canada's position as a global leader in oil and gas production, as well as a proponent of emissions reduction, has led to significant support for the commercialization of carbon capture, utilization and storage (CCUS) technology. Viewed as the best way to reduce emissions from heavy industry, CCUS can also enable the value chain for technologies like direct air capture (DAC) which are seen as the future of carbon capture. Successful CCUS projects such as Shell's Quest and the Alberta Carbon Trunk Line have demonstrated that the operational expertise exists in Canada. To support the broad adoption of this technology, the government has introduced two fiscal and regulatory levers - carbon pricing and a CCUS investment tax credit (ITC). Federal output-based pricing system (OBPS) for carbon, introduced in 2018, will see the cost of CO2 escalate from CA$65/tCO2e in 2023 to CA$170/tCO2e by 2030. Despite some structural differences, there has been strong alignment on carbon pricing and CCUS incentives at the provincial and federal levels. In the province of Alberta, the likely hub of CCUS activity in Canada, the TIER regulation for industrial emitters has been deemed sufficient to avoid the federal large emitter program being applied as a backstop. On the other end of the carrot-stick dynamic, the ITC provides a rebate - approximately 20-30% - of project costs associated with CCUS implementation. The formation of the Pathways Alliance reflects the oilsands sector's trend towards collaboration as a way of supporting the sector's economic future. If successful, the alliance will see sharing of common costs like transportation and storage, thus reducing the risk for individual facilities and driving down the levelized cost of CCUS. The ITC in combination with carbon pricing provides enough of an incentive for firms to deploy CCUS. It may not be as lucrative for investors as the 45Q tax credit in the United States, but it does offer long-term value to heavy emitters when avoided costs of carbon are considered. To sustain ...