Beschreibung:
<jats:title>Abstract</jats:title><jats:p>The mission of INCOSE is to foster the definition, understanding, and practice of world class systems engineering in industry, academia, and government.</jats:p><jats:p>INCOSE's vision is to be world's premier professional society for advancing the art and practice of systems engineering.</jats:p><jats:p>INCOSE makes this vision a reality through its members, its chapters, its partners and through the systems engineering community.</jats:p><jats:p>Even though INCOSE has grown significantly since its formation in 1990, there are only five thousand members. The potential base individual members is more than hundred thousands.</jats:p><jats:p>There are hundreds of organizations which practice systems engineering and are familiar with the leading role of INCOSE in promoting systems engineering. But there are thousands of organizations that are not familiar with the benefits of systems engineering and the capabilities of INCOSE.</jats:p><jats:p>In this paper we propose to use Public Relations (PR) as one of the approaches and tools to promote the mission and the vision of INCOSE.</jats:p><jats:p>“PR is the practice of creating, promoting or maintaining goodwill and favorable image among the public towards an institution, public body.….”.</jats:p><jats:p>We demonstrate the planning of PR campaign for INCOSE by proposing the goals & aims of the campaign, defining the target audience, suggesting the messages & ideas to be delivered through the campaign, presenting some examples for how to deliver the messages (the medium), and discussing the timing of the individual PR activity.</jats:p><jats:p>This proposed PR campaign is not standalone, but it is part of the professional & managerial development of INCOSE, and a part of its marketing efforts.</jats:p><jats:p>It is proposed to form a PR committee which will plan the campaign and execute it.</jats:p><jats:p>The proposed goals for the PR campaign are very ambitious ‐ like doubling the number of members in 10 years, doubling the number of participating in INCOSE Annual International Conference in 5 years. But we assume these goals and aims are achievable, if we launch a PR campaign with broad perspectives:</jats:p><jats:p><jats:list list-type="bullet">
<jats:list-item><jats:p>Professional campaign</jats:p></jats:list-item>
<jats:list-item><jats:p>Excellence campaign</jats:p></jats:list-item>
<jats:list-item><jats:p>Globalization campaign</jats:p></jats:list-item>
<jats:list-item><jats:p>Business success campaign</jats:p></jats:list-item>
<jats:list-item><jats:p>Public decision making campaign.</jats:p></jats:list-item></jats:list></jats:p><jats:p>Also, we describe some ingredients of PR campaign that we are launching for the INCOSE activities in Israel through the Israeli Chapter – INCOSE‐IL.</jats:p><jats:p>We propose that INCOSE management will consider to adapt our proposed approach for the benefit of INCOSE, its members, its chapters and the whole systems engineering community.</jats:p>