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Medientyp:
E-Artikel
Titel:
Influencing altruistic tourist behaviour: Persuasive communication to affect attitudes and self‐efficacy beliefs
Beteiligte:
Shahzalal, Md;
Font, Xavier
Erschienen:
Wiley, 2018
Erschienen in:International Journal of Tourism Research
Sprache:
Englisch
DOI:
10.1002/jtr.2184
ISSN:
1099-2340;
1522-1970
Entstehung:
Anmerkungen:
Beschreibung:
<jats:title>Abstract</jats:title><jats:p>This article studies the determinants of altruistic behaviour in a collectivistic country. A focus group discussion identified the determinants and their causal relationships. Partial least square and covariance‐based structural equation modelling provide similar results in 605 questionnaires, which support the model's fit. The tourists are likely to perform more altruistic behaviours if they are exposed to persuasive communication that enhances self‐efficacy beliefs, more than communication tapping into one's sustainability attitudes. The study shows the potential of focusing on altruistic messages in a collectivistic country (Bangladesh) in comparison to the individualistic messages typically shown to be more persuasive in Western countries.</jats:p>