Assessing online issue threats: issue contagions and their effect on issue prioritisation

Medientyp: E-Artikel
Titel: Assessing online issue threats: issue contagions and their effect on issue prioritisation
Beteiligte: Coombs, W. Timothy
Erschienen: Wiley, 2002
Erschienen in: Journal of Public Affairs, 2 (2002) 4, Seite 215-229
Sprache: Englisch
DOI: 10.1002/pa.115
ISSN: 1472-3891; 1479-1854
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Beschreibung: <jats:title>Abstract</jats:title><jats:p>To be effective, issue managers must develop a sophisticated understanding of the Internet's effect on issues management. Our current understanding is in an early phase of description. We know that the Internet makes it easier for publics to form so they can press an issue but precious little is known of how the dynamic operates. The issue contagion perspective is offered as an explanatory and prescriptive device. The idea of an issue contagion posits that the Internet provides a means for altering issue priorities, often with blinding speed. One route for change is altering the likelihood; a common evaluative tool for prioritising issues that assesses the probability of an issue gaining strength and requiring action. Through various Internet communication channels, attempts can be made to change the likelihood of an issue requiring attention and action — an issue manager will witness shifts in issue prioritisation. This paper details why likelihood is important, how it can be altered via the Internet, and the implications for issue managers. Copyright © 2002 Henry Stewart Publications.</jats:p>

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