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Medientyp:
E-Artikel
Titel:
Common typology of multi-sided platforms and virtual communities: analysis of business models using qualitative system dynamics
Beteiligte:
Doligalski, Tymoteusz
Erschienen:
Springer Science and Business Media LLC, 2023
Erschienen in:
Electronic Commerce Research (2023)
Sprache:
Englisch
DOI:
10.1007/s10660-023-09700-w
ISSN:
1389-5753;
1572-9362
Entstehung:
Anmerkungen:
Beschreibung:
AbstractThis article presents a common typology of multi-sided platforms and virtual communities. The analysed entities comprise 69 of Poland’s most prominent websites, representing one of two business models. Based on three dimensions: collaboration among users, reputation-based user competition, and user multi-sidedness, we identified four business models. These are problem community, object community, object market, and reputation market. The differences in their logics of value creation go beyond the traditional division between multi-sided platforms and virtual communities. The identified business models were depicted in qualitative system dynamics diagrams. The typology was verified using the statistical clustering technique, which yielded corresponding results.