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Medientyp:
E-Artikel
Titel:
Corporate Capitalism or Coca-Colonisation? Economic Interests, Cultural Concerns, Tax Policies and Coca-Cola in Denmark from 1945 to the Early 1960s
Beteiligte:
SØRENSEN, NILS ARNE;
PETERSEN, KLAUS
Erschienen:
Cambridge University Press (CUP), 2012
Erschienen in:
Contemporary European History, 21 (2012) 4, Seite 597-617
Sprache:
Englisch
DOI:
10.1017/s0960777312000392
ISSN:
0960-7773;
1469-2171
Entstehung:
Anmerkungen:
Beschreibung:
<jats:title>Abstract</jats:title><jats:p>The history of Coca-Cola in Denmark in the early post-war years offers a fascinating case for studying the close links between Cold War politics, business interest and cultures of consumption. In the early 1950s, the well-organised Danish beverage industry lobbied effectively to protect their home market against the American soft-drink giant. The result was a special cola tax that made production of cola drinks unprofitable in Denmark. This tax came under growing pressure in the late 1950s and was eventually abandoned in 1959. Resistance to ‘America's advance’ continued after 1959 as the Coca-Cola Company came to face strong competition from the local Jolly Cola brand, produced by exactly the same business interests that had lobbied for the cola tax six years earlier.</jats:p>