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Medientyp:
E-Artikel
Titel:
Facial mask personalization encourages facial mask wearing in times of COVID-19
Beteiligte:
Palcu, Johanna;
Schreier, Martin;
Janiszewski, Chris
Erschienen:
Springer Science and Business Media LLC, 2022
Erschienen in:
Scientific Reports, 12 (2022) 1
Sprache:
Englisch
DOI:
10.1038/s41598-021-04681-y
ISSN:
2045-2322
Entstehung:
Anmerkungen:
Beschreibung:
AbstractOne of the most cost-effective strategies for fighting the spread of COVID-19 is the use of facial masks. Despite health officials’ strong efforts to communicate the importance or wearing a mask, compliance has been low in many countries. In the present paper we propose a novel behavior-intervention strategy to encourage people to wear facial masks. Three studies show that the personalization of a mask, as a form of identity expression, increases mask wearing intentions and, by extension, the percentage of individuals who wear facial masks. Given that mask wearing remains a necessity after deployment of the first vaccines, novel approaches to encouraging mask wearing are essential. Linking facial mask wearing to an individual’s identity is a promising strategy.