• Medientyp: E-Artikel
  • Titel: Marketing Gentility: Boston's Businesswomen, 1780–1830
  • Beteiligte: Carr, Jacqueline Barbara
  • Erschienen: MIT Press - Journals, 2009
  • Erschienen in: The New England Quarterly, 82 (2009) 1, Seite 25-55
  • Sprache: Englisch
  • DOI: 10.1162/tneq.2009.82.1.25
  • ISSN: 0028-4866; 1937-2213
  • Schlagwörter: Literature and Literary Theory ; History
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  • Beschreibung: Drawing on a raft of data about women's business activities in Boston, 1780–1830, the article shows that widows and single women succeeded in a highly competitive marketplace by trading on their complex and diverse skills, business acumen, and personal connections and by strategically marketing gentility to an expanding middle-class.