Assessing the Quality of Industrial Products : What is the psychological impact of price and country of manufacture on professional purchasing managers?
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Medientyp:
E-Artikel
Titel:
Assessing the Quality of Industrial Products : What is the psychological impact of price and country of manufacture on professional purchasing managers?
:
What is the psychological impact of price and country of manufacture on professional purchasing managers?
Beteiligte:
White, Phillip D.;
Cundiff, Edward W.
Erschienen:
SAGE Publications, 1978
Erschienen in:
Journal of Marketing, 42 (1978) 1, Seite 80-86