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Medientyp:
E-Artikel
Titel:
Attribution Theory and Advertiser Credibility
Beteiligte:
Settle, Robert B.;
Golden, Linda L.
Erschienen:
SAGE Publications, 1974
Erschienen in:
Journal of Marketing Research, 11 (1974) 2, Seite 181-185
Sprache:
Englisch
DOI:
10.1177/002224377401100209
ISSN:
0022-2437;
1547-7193
Entstehung:
Anmerkungen:
Beschreibung:
<jats:p> Consumer confidence in advertising claims and their expectancy of product value were experimentally measured under two conditions for five product ads. As suggested by attribution theory, when superiority was disclaimed for some product characteristics, confidence increased and value expectation equaled that obtained when all were claimed superior. </jats:p>