• Medientyp: E-Artikel
  • Titel: Comments on “Attribution Theory and Advertiser Credibility”
  • Beteiligte: Hansen, Robert A.; Scott, Carol A.
  • Erschienen: SAGE Publications, 1976
  • Erschienen in: Journal of Marketing Research, 13 (1976) 2, Seite 193-197
  • Sprache: Englisch
  • DOI: 10.1177/002224377601300212
  • ISSN: 0022-2437; 1547-7193
  • Schlagwörter: Marketing ; Economics and Econometrics ; Business and International Management
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  • Beschreibung: A recent JMR article summarized attribution theory and presented data from an experiment predicated on this theoretical framework. Several conceptual and methodological issues in this original article are discussed and the conclusions drawn from the data are questioned.