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Medientyp:
E-Artikel
Titel:
Collaboration and Learning Processes in Value Co-Creation: A Destination Perspective
Beteiligte:
Melis, Giuseppe;
McCabe, Scott;
Atzeni, Marcello;
Del Chiappa, Giacomo
Erschienen:
SAGE Publications, 2023
Erschienen in:
Journal of Travel Research, 62 (2023) 3, Seite 699-716
Sprache:
Englisch
DOI:
10.1177/00472875211070349
ISSN:
0047-2875;
1552-6763
Entstehung:
Anmerkungen:
Beschreibung:
Value co-creation has emerged as an important competitive strategy leading to value innovation. In tourist destinations co-creation results from the participation of multiple actors synchronously and contextually in value realization. Yet value co-creation remains highly theoretical and lacks empirical operationalization, especially in destination contexts. Are tourism destinations able and sufficiently mobilized to exploit the potential offered by co-creation theory? This paper operationalizes two fundamental dimensions of the value co-creation process, collaboration and learning, by developing and testing a measurement scale to evaluate the perceived impact of these dimensions on the market performance of actors at a tourist destination. Contributions to the literature on value co-creation and learning as well as managerial implications are discussed and suggestions for further research are made.