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Medientyp:
E-Artikel
Titel:
COVID-19 Restrictions and Variety Seeking in Travel Choices and Actions: The Moderating Effects of Previous Experience and Crowding
Beteiligte:
Kim, Jungkeun;
Park, Jooyoung;
Kim, Seongseop (Sam);
Lee, Daniel Chaein;
Sigala, Marianna
Erschienen:
SAGE Publications, 2022
Erschienen in:
Journal of Travel Research, 61 (2022) 7, Seite 1648-1665
Sprache:
Englisch
DOI:
10.1177/00472875211037744
ISSN:
0047-2875;
1552-6763
Entstehung:
Anmerkungen:
Beschreibung:
<jats:p> This article investigates how the perceived threats caused by COVID-19 affect consumers’ travel choices and actions by influencing their intentions to seek variety. Four studies show that the perceived threat of COVID-19 increases variety seeking in travel choices. Study 1 finds that travelers who perceive a greater threat of COVID-19 tend to undertake more varied activities during their travel. Study 2 shows that the main effect exists only for individuals who have previously visited the destination. Study 3 replicates the moderating effect of previous visiting experience by using a different way to manipulate the perceived threat of COVID-19. Study 4 illustrates the moderating impact of another important factor: the number of travelers included in the companies’ communication messages. The article concludes by discussing the theoretical and managerial implications of the findings. </jats:p>