Beschreibung:
<jats:p> Despite their complex and nonlinear relationship, reproductive rights and environmental sustainability likely have a synergistic relationship. Social movement theory suggests that reframing reproductive rights in this light can strengthen and benefit them by diversifying their moral appeal and support base. Yet despite increasing scientific evidence demonstrating ways in which population size, growth, and distribution tend to undermine various aspects of environmental sustainability, and increasing public awareness and concern for environmental degradation, linking these issues remains a contested and polarised enterprise. In this article, we explore the marginalisation processes at play surrounding this linkage and introduce the concept of population reductionism. We review advice and normative trends on communicating messages linking the fulfilment of reproductive rights with improved environmental sustainability. We elaborate a strategic communication roadmap to promote the operationalisation of the family planning and environmental sustainability linkage, centred on individual empowerment, and propose a global rallying cry—‘empowered, smaller families are better for the planet’. </jats:p>