• Medientyp: E-Artikel
  • Titel: Petty in Pink: Clothing Color Moderates Audience Perceptions of a Female Politician’s Verbal Aggression
  • Beteiligte: Richards, Adam S.; Rice, Patrick; Covington, Loni
  • Erschienen: SAGE Publications, 2022
  • Erschienen in: Journal of Language and Social Psychology, 41 (2022) 3, Seite 270-287
  • Sprache: Englisch
  • DOI: 10.1177/0261927x211045372
  • ISSN: 0261-927X; 1552-6526
  • Schlagwörter: Linguistics and Language ; Sociology and Political Science ; Anthropology ; Language and Linguistics ; Education ; Social Psychology
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  • Beschreibung: <jats:p>This research assessed whether the color of a female politician’s clothing affected perceptions of her verbal aggression. In the context of Kamala Harris attacking Donald Trump, a 2 (color: pink vs. gray) × 2 (verbal aggression: low vs. high) experiment was conducted. While wearing pink, participants perceived Harris as more competent and reported more message-consistent perceptions if she used low rather than high verbal aggression. While wearing gray, high rather than low verbal aggression was perceived more favorably.</jats:p>