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Medientyp:
E-Artikel
Titel:
Choosing the Right Words : The Development of Guidelines for the Selection of the “Appropriate” Crisis-Response Strategies
:
The Development of Guidelines for the Selection of the “Appropriate” Crisis-Response Strategies
Beteiligte:
Coombs, W. Timothy
Erschienen:
SAGE Publications, 1995
Erschienen in:
Management Communication Quarterly, 8 (1995) 4, Seite 447-476
Sprache:
Englisch
DOI:
10.1177/0893318995008004003
ISSN:
0893-3189;
1552-6798
Entstehung:
Anmerkungen:
Beschreibung:
<jats:p> Although crisis management has evolved rapidly over the past decade, the symbolic aspect of crisis management has been ignored. More specifically, little research has examined crisis-response strategies (public statements made after a crisis) to see how these messages can be used to shape public perceptions of the crisis and the organization in crisis. This article synthesizes existing literature to create a list of crisis-response strategies and develops a set of guidelines for appropriate use of a given strategy. The guidelines are based upon Attribution Theory and use the crisis situation and the publics as the factors that help to determine when a crisis-response strategy is appropriate. </jats:p>