• Medientyp: E-Artikel
  • Titel: Interpretation of Issues and Voter Decision-Making Strategies: A New Perspective on “Issue-Oriented” Election Coverage
  • Beteiligte: Domke, David; Shah, Dhavan V.
  • Erschienen: SAGE Publications, 1995
  • Erschienen in: Journalism & Mass Communication Quarterly
  • Sprache: Englisch
  • DOI: 10.1177/107769909507200105
  • ISSN: 1077-6990; 2161-430X
  • Schlagwörter: Communication
  • Entstehung:
  • Anmerkungen:
  • Beschreibung: <jats:p> This study investigated the relationship between ethical and societal interpretations of issues and voters' decision-making strategies within systematically varied electoral issue environments. Analysis across two issue milieus using two measures of the decision-making process found that individuals who ascribed an ethical interpretation to issues were more likely to use a noncompensatory strategy, which focuses on one or two key issues in the decision-making process, than individuals who ascribed a societal interpretation to issues. This relationship held when the number of issues considered important and the importance placed on “social-moral” issues each were controlled. </jats:p>