Beschreibung:
<jats:p> The need to embrace unstructured approaches to explore holistically the way in which people conceive places has been underscored by many researchers. Yet, few attempts have drawn from an arts-based method such as the drawing technique. This paper, therefore, presents the way drawings were used to explore Austrian past visitors’ and non-visitors' images of Singapore. Content analysis of rich and idiosyncratic drawings revealed clear images differences between past visitors and non-visitors. Past visitors could better identify and represent features of Singapore’s tangible and intangible heritage than non-visitors. Overall, Singapore is conceived as a modern, urbanized and disciplined destination that primarily offers conspicuous consumptive experiences. The value of the drawing technique to identify a destination’s attributes and to bring out participants' subjectivities is highlighted. </jats:p>