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Medientyp:
E-Artikel
Titel:
A Comparative Study of Current and Potential Users of Mobile Payment Services
Beteiligte:
Phonthanukitithaworn, Chanchai;
Sellitto, Carmine;
Fong, Michelle W. L.
Erschienen:
SAGE Publications, 2016
Erschienen in:
SAGE Open, 6 (2016) 4, Seite 215824401667539
Sprache:
Englisch
DOI:
10.1177/2158244016675397
ISSN:
2158-2440
Entstehung:
Anmerkungen:
Beschreibung:
Previous studies of mobile payment (m-payment) services have primarily focused on a single group of adopters. This study identifies the factors that influence an individual’s intention to use m-payment services and compares groups of current users (adopters) with potential users (non-adopters). A research model that reflects the behavioral intention to use m-payment services is developed and empirically tested using structural equation modeling on a data set consisting of 529 potential users and 256 current users of m-payment services in Thailand. The results show that the factors that influence current users’ intentions to use m-payment services are compatibility, subjective norms, perceived trust, and perceived cost. Subjective norms, compatibility, ease of use, and perceived risk influenced potential users’ intentions to use m-payment. Subjective norms and perceived risk had a stronger influence on potential users, while perceived cost had a stronger influence on current users, in terms of their intentions to use m-payment services. Discussions, limitations, and recommendations for future research are addressed.