Sie können Bookmarks mittels Listen verwalten, loggen Sie sich dafür bitte in Ihr SLUB Benutzerkonto ein.
Medientyp:
E-Artikel
Titel:
Gender differences in the online reading environment
Beteiligte:
Liu, Ziming;
Huang, Xiaobin
Erschienen:
Emerald, 2008
Erschienen in:Journal of Documentation
Sprache:
Englisch
DOI:
10.1108/00220410810884101
ISSN:
0022-0418
Entstehung:
Anmerkungen:
Beschreibung:
<jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>The purpose of this study is to explore gender differences in the online reading environment.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>Survey and analysis methods are employed.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>Survey results reveal that female readers have a stronger preference for paper as a reading medium than male readers, whereas male readers exhibit a greater degree of satisfaction with online reading than females. Additionally, males and females differ significantly on the dimension of selective reading and sustained attention.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>Understanding gender differences would enable a better understanding of the changing reading behavior in the online environment, and to develop more effective digital reading devices. Factors affecting gender differences in the online reading environment are discussed, and directions for future research are suggested.</jats:p></jats:sec>