• Medientyp: E-Artikel
  • Titel: My life on Mt Olympus
  • Beteiligte: Hollander, Stanley C.
  • Erschienen: Emerald, 2009
  • Erschienen in: Journal of Historical Research in Marketing
  • Sprache: Englisch
  • DOI: 10.1108/17557500910941547
  • ISSN: 1755-750X
  • Schlagwörter: Marketing
  • Entstehung:
  • Anmerkungen:
  • Beschreibung: <jats:sec><jats:title content-type="abstract-heading">Purpose</jats:title><jats:p>The purpose of this paper is to recount Stanley C. Hollander's own educational experiences and career paths. This is a reprint (with permission) of Stanley C. Hollander's article which first appeared in the <jats:italic>Journal of Macromarketing</jats:italic> in 1995.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Design/methodology/approach</jats:title><jats:p>An autobiographical description of the author's early years.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Findings</jats:title><jats:p>The paper reveals many of Stanley C. Hollander's personal thoughts, reflections and some regrets.</jats:p></jats:sec><jats:sec><jats:title content-type="abstract-heading">Originality/value</jats:title><jats:p>The paper provides valuable personal insights from the late Stanley C. Hollander.</jats:p></jats:sec>