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Medientyp:
E-Artikel
Titel:
The influence of immersion on tourists’ satisfaction via perceived attractiveness and happiness
Beteiligte:
Li, Fangxuan (Sam);
Shang, Yuanyuan;
Su, Qianqian
Erschienen:
Emerald, 2023
Erschienen in:
Tourism Review, 78 (2023) 1, Seite 122-141
Sprache:
Englisch
DOI:
10.1108/tr-02-2022-0078
ISSN:
1660-5373
Entstehung:
Anmerkungen:
Beschreibung:
<jats:sec>
<jats:title content-type="abstract-subheading">Purpose</jats:title>
<jats:p>The purpose of this study is to propose and test a model that is composed of immersion, perceived attractiveness, happiness, satisfaction and behavioral intention in light of the extended cognitive-affective-conative model.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title>
<jats:p>To test the suggested research model, 271 genuine on-site questionnaires were gathered.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Findings</jats:title>
<jats:p>Immersion was found to positively affect perceived attractiveness and happiness. It is also suggested that perceived attractiveness and happiness mediate the association between immersion and tourist satisfaction.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Research limitations/implications</jats:title>
<jats:p>This study also has advantageous marketing and management implications for destination managers and marketers to improve tourist satisfaction.</jats:p>
</jats:sec>
<jats:sec>
<jats:title content-type="abstract-subheading">Originality/value</jats:title>
<jats:p>As per the authors’ knowledge, this is the very first study that inspects the mechanism by which how immersion influences tourist satisfaction.</jats:p>
</jats:sec>