• Medientyp: E-Artikel
  • Titel: Strengthening the Link Between R&D and Corporate Strategy
  • Beteiligte: Spencer, William J.; Triant, Deborah D.
  • Erschienen: Emerald, 1989
  • Erschienen in: Journal of Business Strategy, 10 (1989) 1, Seite 38-42
  • Sprache: Englisch
  • DOI: 10.1108/eb039281
  • ISSN: 0275-6668
  • Schlagwörter: Strategy and Management ; Management Information Systems
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  • Beschreibung: How can companies improve the value that is derived from their research efforts? The authors believe the key is to open the lines of communication between R&D and business planning.