Beschreibung:
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<jats:title content-type="abstract-subheading">Purpose</jats:title>
<jats:p>The purpose of this paper is threefold: to extend the animosity model developed by Klein <jats:italic>et al.</jats:italic> (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase.</jats:p>
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<jats:title content-type="abstract-subheading">Design/methodology/approach</jats:title>
<jats:p>Both qualitative and quantitative methods were used to test the model.</jats:p>
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<jats:title content-type="abstract-subheading">Findings</jats:title>
<jats:p>The cultural and religion animosity scale is created.</jats:p>
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<jats:title content-type="abstract-subheading">Originality/value</jats:title>
<jats:p>This fills a gap in the literature where there is not currently a scale to measure cultural or religious animosity.</jats:p>
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