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Medientyp:
E-Artikel
Titel:
On the Observability of Purely Behavioral Sunk‐Cost Effects: Theoretical and Empirical Support for the BISC Model
Beteiligte:
Cunha, Marcus;
Caldieraro, Fabio
Erschienen:
Wiley, 2010
Erschienen in:
Cognitive Science, 34 (2010) 8, Seite 1384-1387
Sprache:
Englisch
DOI:
10.1111/j.1551-6709.2010.01143.x
ISSN:
0364-0213;
1551-6709
Entstehung:
Anmerkungen:
Beschreibung:
AbstractThere is growing interest in whether and how sunk‐cost effects for purely behavioral investments occur. In this article, we further discuss Cunha and Caldieraro’s (2009) Behavioral Investment Sunk Cost (BISC) model and reconcile Otto’s (2010) results with the BISC model predictions. We also report new data from two unpublished experiments that are consistent with the BISC model, and we discuss the conditions under which purely behavioral sunk‐cost effects are likely to be observed.