Beschreibung:
<jats:p>The use of meta‐analytic studies has grown steadily in recent decades as a means of establishing greater confidence and robustness of social science findings, but such approaches remain rare in the business world. This paper offers two inter‐linked qualitative meta‐analytic approaches for business: one that both draws on pre‐existing data to gain insight into new strategic questions and reaches across multiple studies to achieve greater generalizability and robustness, and a second that studies researchers and research practice as a means of reflecting on and improving methodology in particular organizations or research groups. Drawing on an in‐house study the authors conducted for a Fortune 500 corporation, this paper articulates these two approaches and points to potential dangers and opportunities in applying them in other settings. In a moment in which researchers are increasingly called upon to do more with less, our approach provides flexibility and adaptability to environments inhospitable to marshalling resources to new original research.</jats:p>