Beschreibung:
<jats:p> The applicability of basic research in psychological science is obvious to those in the field, but too often underappreciated outside of it. In this article, I suggest some reasons for that gap, including confusion between the relevance of psychological science and its actual application, which can lead to hype; the interdisciplinary nature of applied science, which can obscure the credit due to the field; and the considerable difficulty of moving basic research into application, including the potential for resistance to the products we deliver. I suggest that our own students constitute a relatively underutilized audience for demonstrating that psychological science has been critical to applications, and I describe an applied cognitive science course that is intended to make the case to them. </jats:p>