> Detailanzeige

Blijlevens, Janneke; Carbon, Claus‐Christian; Mugge, Ruth; Schoormans, Jan P. L.

Aesthetic appraisal of product designs: Independent effects of typicality and arousal

Literatur-
verwaltung

Zur
Merkliste

Lösche von
Merkliste

Per Whatsapp teilen

Schließen

Merkliste



Sie können Bookmarks mittels Listen verwalten, loggen Sie sich dafür bitte in Ihr SLUB Benutzerkonto ein.
  • Medientyp: E-Artikel
  • Titel: Aesthetic appraisal of product designs: Independent effects of typicality and arousal
  • Beteiligte: Blijlevens, Janneke; Carbon, Claus‐Christian; Mugge, Ruth; Schoormans, Jan P. L.
  • Erschienen: Wiley, 2012
  • Erschienen in: British Journal of Psychology, 103 (2012) 1, Seite 44-57
  • Sprache: Englisch
  • DOI: 10.1111/j.2044-8295.2011.02038.x
  • ISSN: 0007-1269; 2044-8295
  • Entstehung:
  • Anmerkungen:
  • Beschreibung: Theories differ on how typicality and arousal influence aesthetic appraisal and whether these processes together interact or have independent effects on aesthetic appraisal. This research investigates the simultaneous effects of typicality and arousal on aesthetic appraisal for product designs by manipulating both processes separately: typicality by prototype deviation and arousal by colour saturation levels. We demonstrate that typicality has a curvilinear relationship with aesthetic appraisal. Additionally, arousal has a positive linear relationship with aesthetic appraisal of product designs. Moreover, arousal can influence aesthetic appraisal independent from typicality.