Beschreibung:
<jats:title>Abstract</jats:title><jats:p>The commercialization of a new species through aquaculture is much more complex than the mastery of the production process, or closing the loop, as it is sometimes referred to. Commercial aquaculture is a layer within the global seafood industry, much as wild capture is; however, it places human control at a much earlier phase in the life cycle of the harvested product. As an important species on both sides of the Atlantic, the commercialization efforts for the culture of Atlantic cod are described for four locations, Norway, United Kingdom, New England, and Atlantic Canada that highlight many similar technical challenges and the progress made from the late 1980s through 2012. We also describe some of the marketing challenges faced and how they differ. Technically, the species has been commercialized. Hatcheries and farms in all four countries were successfully established. However, there are clear differences in access to capital for research and industrial expansion from both the private and public sector, social acceptance of farmed fish, as well as the impacts on sales when marketing farmed cod in the context of a global seafood supply. Lower cost species substitution, from either the farmed or wild catch, is also a factor that can have a significant impact on long‐term successful commercialization.</jats:p>