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Medientyp:
E-Artikel
Titel:
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
Beteiligte:
Gordon, Brett R.;
Sun, Baohong
Erschienen:
Institute for Operations Research and the Management Sciences (INFORMS), 2015
Erschienen in:
Marketing Science, 34 (2015) 3, Seite 452-470
Sprache:
Englisch
DOI:
10.1287/mksc.2014.0885
ISSN:
0732-2399;
1526-548X
Entstehung:
Anmerkungen:
Beschreibung:
Addiction creates an intertemporal link between a consumer’s past and present decisions, altering their responsiveness to price changes relative to nonaddictive products. We construct a dynamic model of rational addiction and endogenous consumption to investigate how consumers respond to policy interventions that aim to reduce purchases of cigarettes. We find that, on average, the category elasticity is about 35% higher when the model correctly accounts for addiction. However, some policies spur substitution from more expensive single packs to less expensive cartons of cigarettes, resulting in higher overall consumption for some consumers.