• Medientyp: E-Artikel
  • Titel: The Influence of the Generation Z’s Perception and Psychological Ownership on repurchase Intention of e-shopping: Evidence from Vietnam
  • Beteiligte: Nguyen, Diep Thi N.; Hoang, Sinh Duc; Chovancová, Miloslava; Tran, Khang Hoang
  • Erschienen: Journal of Eastern European and Central Asian Research, 2022
  • Erschienen in: Journal of Eastern European and Central Asian Research (JEECAR)
  • Sprache: Nicht zu entscheiden
  • DOI: 10.15549/jeecar.v9i2.792
  • ISSN: 2328-8280; 2328-8272
  • Schlagwörter: Marketing ; Organizational Behavior and Human Resource Management ; Strategy and Management ; Economics and Econometrics ; Finance ; Business and International Management
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  • Beschreibung: <jats:p>One of the most significant achievements of Information Communication Technology (ICT) in commerce is e-shopping, which changes shopping behavior in the retail sector. This research examines how Generation Z’s perceptions of e-shopping benefits and drawbacks and A qualitative method through in-depth interviews and a quantitative method via a questionnaire survey is employed to assess the Generation Z-ers’ attitudes, perceptions, and psychology toward the benefits and drawbacks of e-shopping and their intention of choosing this channel for repurchasing. PLS-SEM will be associated to discover the relationships between Generation Z-ers’ psychological ownership, perceptions of e-shopping benefits and drawbacks, and their online repurchase intention. Findings suggest that Generation Z-ers’ online repurchase intention is due to perceived benefits, psychological ownership, and is regardless of perceived drawbacks. Furthermore, as a moderator of the effect of perceived drawbacks on repurchase intention, psychological ownership may lessen the Generation Z-ers’ concerns of e-shopping drawbacks and enhance their online repurchase intention.</jats:p>