What Factors Lead Companies to Adopt Social Media in their processes: Proposal and Test of a Measurement Model

Medientyp: E-Artikel
Titel: What Factors Lead Companies to Adopt Social Media in their processes: Proposal and Test of a Measurement Model
Beteiligte: Araujo, Jozé; Zilber, Silvia
Erschienen: Fucape Business School, 2016
Erschienen in: Brazilian Business Review, 13 (2016) 6, Seite 260-290
Sprache: Nicht zu entscheiden
DOI: 10.15728/bbr.2016.13.6.5
ISSN: 1808-2386
Schlagwörter: Management of Technology and Innovation ; Strategy and Management ; Economics and Econometrics ; Accounting ; Business and International Management
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