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Medientyp:
E-Artikel
Titel:
Innovation in the Enterprise: Market Orientation as an Important Factor towards Product Innovation
Beteiligte:
Nelson Villaverde Chavez, Fernando
Erschienen:
Inovatus Usluge d.o.o., 2015
Erschienen in:
The International Journal of Management Science and Business Administration, 1 (2015) 11, Seite 21-33
Sprache:
Nicht zu entscheiden
DOI:
10.18775/ijmsba.1849-5664-5419.2014.111.1003
ISSN:
1849-5664
Entstehung:
Anmerkungen:
Beschreibung:
<jats:p>The paper reviews the state of the aspects relating to business innovation in product and the process of measurement of success or failure in their performance, key elements of strategic reflection. It analyzes various theoretical conceptualizations of market orientation, the determinant factors of different market orientation level exhibited by companies and the positive consequences derived from an optic of this nature. There is also a brief consideration of the knowledge economy. We learned those factors that have led to the development of the knowledge economy and the effects that the usage of intangible knowledge company obtains. Marketing and innovation are the cornerstones of the business strategy of market-oriented organizations.</jats:p>