Beschreibung:
<jats:p>Workshops are one of the primary tools utilized to convey information to audiences with diverse backgrounds. Frequently, the results obtained are of mixed success or unmeasurable. In this project, the Environmental Protection Agency sponsored the development of a model workshop to promote the concept of water conservation through xeriscaping. Two workshops were conducted in Spring 1994. Slide presentations, audience discussion sessions, tours of an existing xeriscape, and the administration of pre- and post-workshop surveys were included in the model. Statistical analysis comparing the surveys determined the effectiveness of the model. The results indicated both the perception and the general knowledge about water conservation were significantly improved. Promotion by newspaper was the most-effective method of reaching the audience, while TV spots were the least effective method used. The model was successful in reaching a new audience which was characterized as being 45 years old, having less than 1 year of gardening experience, and possessing some college education.</jats:p>